American-Finnish company Finnrya moved to Finland in 1963 to manufacture rugs industrially. The most exciting models they made were those designed by Marjatta Metsovaara. In the beginning, Finnrya used a long, worsted yarn of high quality, glossy, vibrant, and bright in color, and 20 different shades of color were available. Only two different shades of colors could be tied to one fluff tassel. Simpukka was the most exciting design and is now among the most coveted collectibles reaching high prices in auctions.